Your shop's website. Graded for real.
Paste your site. We run Google's own speed test on a phone and check what local search and AI assistants actually look for. Real numbers you can check yourself, not a letter grade built to get you on a demo call.
Takes about a minute. We don't ask for your email. Works on any barbershop site, Barbercita or not.
Score = 40% Google speed on a phone + 60% the search checks below.
They hand you homework. We hand you the page.
Sq**re's own "Is your barbershop website mobile-friendly?" guide lists five checks and tells you to go fix them yourself, or with your web person. Every Barbercita shop gets all five the day it signs up.
| Their checklist says | Sq**re: you do it | Barbercita |
|---|---|---|
| Have a working site with a booking page | Keep your domain and hosting paid, fix your Google link | Built for youyour page at barbercita.com or your own domain |
| Book button above the fold, pinned | Ask your web person to add it | Automaticsticky Book now; booking opens right on the page |
| Prices on the page | Add a services and prices section | Automaticstraight from your service list, "from $X" when barbers differ |
| An FAQ section | Write answers to seven questions | Automaticwritten from your real hours, prices and policies |
| Tap targets sized for thumbs | Have your site resized to 48px buttons | Automaticevery button 48px or bigger |
| Book without an account | Listed as their feature | Yesname, phone, email. That's it. |
From SQUIRE's article "Is your barbershop website mobile-friendly?" on getsquire.com, checked October 28, 2026.
We ran their pages through this exact check.
Same Shop Check you just saw, same day. Google's speed test is in there too, the one Google itself publishes.
Google speed on a phone: 61/100. Main content showed up after 14.0 seconds. That's the page that grades your site.
Google speed on a phone: 41/100. The page selling you the website advice.
Google speed on a phone: 93/100. Former Times Barber Co on its own domain. Built automatically, owner did nothing extra.
Shop Check and Google PageSpeed Insights (mobile), run by us on October 28, 2026: getsquire.com/visibility-report, getsquire.com and formertimesbarberco.com. Their pages aren't barbershop pages, so the local checks hit them harder; the Google speed numbers are apples to apples. Scores move a few points between runs. Run them yourself above or at pagespeed.web.dev.
The company grading your website can't pass its own test.
Their grading page is slow
The page that grades your website takes 14 seconds to load on a phone. Google gives their homepage 41 out of 100 for speed. And they're the ones telling you to be faster.
The bad grade is the sales pitch
A bad grade worries you. Worried people buy. What they sell you is their own software, $50 to $250 a month. The "advice" is an ad.
Then they give you homework
Add a Book button. Post your prices. Write an FAQ. Make your buttons bigger. Do it yourself or pay someone. With Barbercita it's already done, and it stays done when your prices or hours change.
What good is ranking if you end up in a directory?
They grade how well Google finds your site. Then their booking app puts you in a list with every other shop nearby. Why work to get found, just to get lined up next to the shop down the street? Barbercita gives you your own app and your own page. Clients book you, not a list.
Sq**re = SQUIRE. Prices from their public pricing page, checked October 27, 2026; speed numbers from Google PageSpeed Insights, October 28, 2026. Opinions are ours; the numbers are Google's.
A grade isn't a website. We build the website.
Your own booking app, your own page that books on the spot, Google and AI ready out of the box. $35 a month, flat. No grade, no homework, no directory.